Smart retailers have always known that one of the secrets to success is management and maximization of margins. Top-line sales are critical, but even the hottest-selling item won’t add to the bottom line if the costs associated with getting it to the customer are too high. The rapid rise of omni-channel shopping has retailers focusing anew on the “business basic” of avoiding margin erosion. Learn how to strike the right balance between expending effort to “save the sale” and controlling the costs of those efforts.